FROM KILLEEN TO THE WORLD
HIGH POWER MUSIK was forged in Killeen, Texas with a single mission: build a real, independent home for artists who refuse to wait their turn. No middlemen. No diluted vision. Just the people, the studio, and the streets — amplified.
What started as a movement among friends became a fully-fledged record label, production house, and entertainment company. Today HPM signs and develops artists, releases music globally, books tours, and partners with brands looking to plug into authentic culture.
The grind doesn't stop. The mission doesn't change. We build opportunities. We create culture. We support artists. We win — together.
THE POWER STRUCTURE
Built by independent operators who understand the streets and the boardroom.
ROBERT EARL
CEO
Robert Earl is the CEO and founder of High Power Musik, a record label based in Central Texas. Under his leadership, the label has become a prominent force in the regional hip-hop scene, known for its distinctive sound and commitment to showcasing local talent. Robert Earl's vision for High Power Musik reflects his deep roots in Central Texas, where he has been actively involved in the music industry for several years. His dedication to the craft and the community has solidified his reputation as a key figure in the area's music landscape.
254DENIRO
CO-CEO
254Deniro is a co-CEO and artist at High Power Musik, a record label based in Central Texas. Known for his distinctive rap style and entrepreneurial spirit, he plays a pivotal role in shaping the label's direction and sound. 254Deniro's music blends regional influences with contemporary hip-hop, reflecting his deep roots in Central Texas. Through his leadership and artistry, he continues to contribute to the growth and success of High Power Musik.
KELO
C.O.O
Kelo is the Vice President of High Power Musik, a record label based in Central Texas. Originally from Wichita, Kansas. His journey into music began with poetry at a young age, evolving into songwriting and eventually recording. Kelo's debut EP, King Kelo, gained attention on platforms like Thisis50.com and DesertStormRadio.com.
After serving in the military and being stationed at Fort Hood, Kelo connected with High Power Musik, where he now contributes to the label's growth and success. Kelo's latest release, The Pandemic, is available on all streaming platforms.
MISSION
Empower artists through
creativity, independence,
and opportunity.
We protect artists' equity, voice, and direction. From first single to global tour, the artist owns the journey — HPM amplifies it.
VISION
Become one of the most influential independent entertainment companies in the world.
From Killeen to the global stage — with culture, integrity, and the streets as our foundation.
